{"id":5406,"date":"2016-04-02T11:00:11","date_gmt":"2016-04-02T09:00:11","guid":{"rendered":"http:\/\/blog.nedgis.com\/?p=5406"},"modified":"2016-04-01T18:22:35","modified_gmt":"2016-04-01T16:22:35","slug":"lzf-et-sa-campagne-publicitaire-vintage","status":"publish","type":"post","link":"https:\/\/blog.nedgis.com\/es\/2016\/04\/02\/lzf-et-sa-campagne-publicitaire-vintage\/","title":{"rendered":"LZF et sa campagne publicitaire vintage"},"content":{"rendered":"

Bas\u00e9e \u00e0 Valence, la maison d’\u00e9dition espagnole LZF<\/a><\/span> est une experte reconnue pour son design cr\u00e9atif, original et de qualit\u00e9. Innovante, elle est \u00e0 l’origine du mat\u00e9riau autour du bois, le Polywood, qu’elle exploite superbement sur tous ses produits, cr\u00e9ant ainsi l\u00e9g\u00e8ret\u00e9 et po\u00e9sie.
\nNous venons de d\u00e9couvrir sa nouvelle campagne publicitaire, \u00ab\u00a0A collection of Telling Tales\u00a0\u00bb, et nous nous devions de vous la pr\u00e9senter. In\u00e9dite, d\u00e9cal\u00e9e, vintage, cette campagne joue avec les codes de la photographie classique et met superbement en sc\u00e8ne les produits singuliers de LZF<\/a><\/span>.<\/p>\n

\n

R\u00e9alis\u00e9e par le studio espagnol Masquespacio et dirig\u00e9e par Marivi Calvo, une des fondatrices de LZF<\/a><\/span>, la campagne est inspir\u00e9e du travail de Edward Hopper et du c\u00e9l\u00e8bre film \u00a0\u00ab\u00a0Fen\u00eatre sur cour\u00a0\u00bb d’Alfred Hitchcock.
\nLe r\u00e9sultat final en est \u00e9tonnant et vintage… Nous vous laissons d\u00e9couvrir l’histoire en images.<\/p>\n

\n

\"Campagne<\/a>Pour mettre en sc\u00e8ne son id\u00e9e, Marivi Calvo a fait appel \u00e0 un romancier, un studio de design et un expert de l’industrie cin\u00e9matographique. Marivi souhaitait mettre en place une \u00e9quipe pluridisciplinaire permettant aux id\u00e9es et talents de se confronter et compl\u00e9ter. Le r\u00e9sultat en est une s\u00e9rie d’images lumineuses et vintages. La campagne pr\u00e9sente un ensemble de personnages dans leur quotidien et illustre incroyablement bien la relation intime qu’ils tissent avec leurs lampes LZF<\/a><\/span>.<\/p>\n

La force de la campagne r\u00e9side dans la participation du spectateur. Chaque spectateur est libre d’imaginer la vie qui se cache derri\u00e8re ces personnages… L’intrigue que les r\u00e9alisateurs ont mis en place laisse enti\u00e8rement place \u00e0 l’imagination..<\/p>\n

\"LAMPE<\/a><\/p>\n

\n

Chaque chapitre\u00a0pr\u00e9sente deux personnages qui vivent ensemble. Toute libert\u00e9 est laiss\u00e9e pour appr\u00e9cier leur situation.<\/p>\n

Qui sont-ils? Quelle est leur histoire? Quels sont leurs rapports ?<\/p>\n

Dans le chapitre I, Julie & Nelson sont mis \u00e0 nus…
\n\"LAMPE<\/a> \"LZF\"<\/a>\"LZF\"<\/a><\/p>\n

\"LZF\"<\/a><\/p>\n

\"LZF\"<\/a><\/p>\n

\"LZF\"<\/a>Dans le chapitre II, il s’agit de Lana & John..<\/p>\n

\"SUSPENSION,<\/a> \"LZF\"<\/a> \"APPLIQUE<\/a> \"LZF_letj_4\"<\/a> \"LZF_letj_5\"<\/a><\/p>\n

\n
\n

A quand la prochaine histoire… suivez-nous pour d\u00e9couvrir la suite !!<\/p>\n

\n

\u00c9dition :\u00a0LZF<\/a><\/span><\/em><\/p>\n

\n

Retrouvez notre s\u00e9lection de luminaires LZF sur la boutique<\/a><\/span>.
\nPour toute autre information, n\u2019h\u00e9sitez pas \u00e0\u00a0contacto con nosotros.<\/a><\/span>\u00a0!<\/p>","protected":false},"excerpt":{"rendered":"

Bas\u00e9e \u00e0 Valence, la maison d’\u00e9dition espagnole LZF est une experte reconnue pour son design cr\u00e9atif, original et de qualit\u00e9. Innovante, elle est \u00e0 l’origine du mat\u00e9riau autour du bois, le Polywood, qu’elle exploite superbement sur tous ses produits, cr\u00e9ant ainsi l\u00e9g\u00e8ret\u00e9 et po\u00e9sie. Nous venons de d\u00e9couvrir sa nouvelle campagne publicitaire, \u00ab\u00a0A collection of […]<\/p>\n","protected":false},"author":64499198,"featured_media":5421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1052676,26386,30643,350176,296598013,304829075,304826664,291764769,299052113,264494143,222412923,57437007,304312333,296586015,196448915,47491791],"tags":[478827642,868232,396058278,478827652,4751676,479208918,478827651,479208896,148,19838790,35320897,29998523,209662,478827646,479208935,478827648,45681448,478827653,2166225,479208912,770270032,770270045,95601259,33774502,479208927,1073941,476376640,22653602,116524169,890,3116123,10867634,32252,5994884,478827645,478827641,2258774,770270029],"class_list":["post-5406","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-contemporain","category-coups-de-coeur","category-designer","category-luminaire","category-luminaire-bois","category-luminaire-dentree","category-luminaire-de-bureau","category-luminaire-de-chambre","category-luminaire-de-couloir","category-luminaire-de-cuisine","category-luminaire-salle-a-manger","category-luminaire-salle-de-bain","category-luminaire-de-salon","category-luminaire-par-matiere","category-pieces-de-la-maison","category-styles-et-tendances","tag-applique-murale-air","tag-eclairage","tag-eclairage-vintage","tag-campagne-lzf","tag-campagne-publicitaire","tag-campagne-publicitaire-lzf","tag-campagne-publicitaire-vintage","tag-collection-of-telling-tales","tag-design","tag-design-espagnol","tag-designer-2","tag-designer-espagnol","tag-espagne","tag-fondatrice-lzf","tag-histoire-vintage","tag-illuminated-stories-by-lzf","tag-industriel-2","tag-interieur-bistro","tag-julie-nelson","tag-lana-john","tag-luminaire","tag-luminaire-bois","tag-luminaire-vintage","tag-lzf","tag-lzf-vintage","tag-maison-dedition","tag-maison-dedition-espagnole","tag-marivi-calvo","tag-masquespacio","tag-old-school","tag-photographie-vintage","tag-polywood","tag-publicite","tag-strategie-publicitaire","tag-studio-espagnole-masquespacio","tag-suspension-domo","tag-telling-tales","tag-vintage","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.nedgis.com\/wp-content\/uploads\/2016\/03\/lzf-telling-tales-poster.jpg?fit=600%2C857&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4ySCb-1pc","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/posts\/5406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/users\/64499198"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/comments?post=5406"}],"version-history":[{"count":8,"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/posts\/5406\/revisions"}],"predecessor-version":[{"id":5472,"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/posts\/5406\/revisions\/5472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/media\/5421"}],"wp:attachment":[{"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/media?parent=5406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/categories?post=5406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nedgis.com\/es\/wp-json\/wp\/v2\/tags?post=5406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}